Please be obsessed with me.

Loyalty to brands doesn’t exist as an unconditional or permanent state.

It’s a dynamic and evolving relationship you have to nurture.

Branding is not a “one thing” you do, and that’s it. It's an ongoing and evolving journey.

Adding value as you develop and grow.

Like in any personal connection, it could last a lifetime.

Or not.

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First, there must be talent.