First, there must be talent.

This may seem obvious, but do you have the talent?

Business and brand strategy is a craft. It´s a unique process of thinking and executing every single time.

You can read about it, post about it, make PowerPoints about it, write prompts about it, then copy and paste it all. It may all look amazing. Just like everybody else’s.

But without the talent to put it into context, to truly understand its meaning, and to apply it effectively, you’re just another copy of everyone else.

Developing and executing unique, engaging, powerful business and brand strategies takes courage, vision, and ambition. And spart.

Above all, it takes talent.