Grow your business through the storytelling power of its brand.

We build memorable brands by crafting stories that are uniquely yours. Designed to connect, engage, and win you more business (and maybe a bit of fame too).

With over 20 years of strategic and creative industry experience, Jan Willy helps bold leaders create and manage profitable brands.

About

Your brand is built through every experience, interaction, and impression your business creates. That is your brands story. Intentional or not.

Brandteller helps you shape and control that narrative from your company core and all the way to your customers. With intent. With consistency. With results.

A well-crafted and carefully managed brand is your business's most valuable asset.

Meet the Team

Rema 1000
DSB
Norwegian Cancer Society

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Pepsi
Norwegian Humanist Association

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The Oslo School of Architecture and Design

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GSK
Oslo Municipality
Telenor

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Enova

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AI-powered. Human-led. Emotion-driven.

Cartoon person riding a computer mouse like a vehicle on a black background, depicting fast internet.

By blending advanced AI tools with human intuition, we sharpen strategy, speed up execution, and create more powerful outcomes.

AI helps us think faster, explore deeper, and see patterns we might miss. But it’s our creative judgment, lived experience, soul and spirit, and ability to connect emotionally that bring brands to life.

Let´s work together

Inspire employees, attract top talent, build trust and recognition. Ultimately increase your business value.

Here is how

Illustration of two hands with pinky fingers intertwined, symbolizing a promise or friendship.

The brand isn’t just part of the business.
It is the business.

By diligently creating, developing, and protecting your brand, you are investing in a valuable asset that will provide a sustainable competitive advantage and contribute significantly to your long-term success.

Here is why

Collection of thoughts on brand, business and growth.

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You can not not be a brand

Realize it or not, you are one already. Every action you take, every interaction you have, and every impression you leave contributes to how others perceive you.

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In 5 years, failure awaits you.

Around 20% of new businesses shut down within the first year, and about 50% within the first five years.

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You matter, but not that much.

People are mostly preoccupied with their own lives and concerns. Your business might capture their attention briefly, perhaps only once, at best. In that instant, in the blink of an eye, you must make an impression that sticks. If you don't, the opportunity is gone.

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She only loved two things.

One of my favorite movie quotes is from “500 Days of summer”: She'd only loved two things; The first was her long, dark hair. The second was how easily she could cut it off. And feel nothing.

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Don´t mistake goal for strategy.

Without ambition and vision, you’ll go nowhere. That burning flame and bright light within you is essential. Because it’s going to hard. But never mistake a goal for a strategy.

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There is no place like home.

Most people, even clients, associate a brand with what they see and recognize. Usually, it’s the logo, typography and colors. Unfortunatly, that’s where it stops for the vast majority. Job done.

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