“There is no business like brand business, and without brand business, there is no business at all”

– Jan W Skjølberg

Brandteller is founded and led by Jan Willy Skjølberg, and operates on the principle that it is brands, not businesses, that create competitive advantage and drive sustainable growth.*

With over 30 years in the creative industry, he has held key roles as a creative lead, art director, copywriter, producer, project manager, and consultant.

His extensive experience spans numerous influential companies, where he has been instrumental in the development and creation of brand narratives and execution for national and global brands, across all channels.

Jan Willy is extensively awarded, including a Silver Lion at Cannes, multiple Max Marketing Mix (MMM) awards, Echo Awards, the Retail Award, and Award for Design Excellence (DOGA). He has also served as a jury member in prominent communication and effectiveness competitions, such as Gulltaggen, Gullblyanten, MMM, and Eurobest.

In recent years, his focus has shifted more toward the strategic aspects of business and brand development. This shift eventully led to the establishment of Brandteller.

Jan Willys strength lies in leading the critical transition from strategy to execution, consistently ensuring that the strategy remains visible and clear for owners, employees, partners competitors, and customers.

He partners with ambitious leadership teams to transform their business into powerful brands. This includes guiding them through the complete process of brand strategy, brand identity, and brand execution, whether from concept to launch or through a repositioning.

Venn diagram illustrating brand development stages: thinking (brand strategy), developing (brand identity), doing (brand executing). Three overlapping circles labeled 01 to 03. "Start here" indicated on the left.

All in one premium.

Brandeller offers premium expertise, from strategy and identity to execution, eliminating the need for multiple suppliers and contacts. This streamlined approach reduces costs and saves time spent on follow-up and coordination.

* (unless you have patented tech or services, are lucky or sell your stuff cheep as chips)

Ethos

After years of working with countless companies and colleagues, I’ve learned what truly matters in professional relationships. Unsurprisingly, it’s not all that different from life in general.

These core values and principles guide Brandtellers’ behavior and decisions.

Seek freedom, show courage, tell the truth and be helpful.

Core values

  • Always add value in all you do.

  • Love the work. Strive for better.

  • Open and honest, ask for input, and blame no one. Yes, and fun.