Craft brand stories that connect emotionally (🤍).

Storytelling in branding is the creative and strategic use of narrative to shape and direct how people perceive, feel about, and connect with your brand. It’s about crafting a consistent, emotionally engaging story, and the assets that express it.

Your core storytelling assets

Storytelling is not just the written word. It is is also embeddet in all actions and assets connected to your brand. That is why we always start at the core and move outward.

All assets reflecting the 9 elements defined in your Brand Matrix.

    • Brand story (origin, mission, values).

    • Naming.

    • Tone of voice guidelines.

    • Key messages and narrative structure.

    • Tagline or manifesto.

    • Logo and visual identity (colors, typography, photography style).

    • Brand videos (about us, founder story, product explainers).

    • Illustrations or icons that reflect brand tone.

    • Website copy (especially the homepage, about page, product stories).

    • Social media content.

    • Founder or leadership messaging.

    • Case studies (story-driven, not just stats).

    • Web and customer service.

    • Advertising and PR.

    • Packaging design.

    • Retail experience.

    • Events, launches, or talks.

Human vs AI created storytelling

These two are often pitched against each other, as if it’s a battle to decide which is best. But the truth is, they’re both powerful, and at their best when used together.

Human storytelling can be emotional, messy, contextual. It understands nuance, silence, subtext. It connects us through shared experience and meaning.

AI on the other hand is synthetic. It’s fast, data-rich, pattern-driven. It can mimic style, generate content, and scale communication, but it doesn’t feel.

AI can´t do this (yet)

When storytelling is powered by AI, but led and guided by the human spirit, it becomes something greater.

This isn’t a competition. It’s a collaboration. Bringing together emotion and efficiency, insight and imagination, craft and capability.

At Brandteller, we push both to their full potential.