In 5 years, failure awaits you.

70% of new businesses shut down within the first five years.

The vast majority of business failures come down to financial issues. Either not selling enough or failing to secure the necessary funding. In most cases, it’s a combination of both.

This is often because most businesses think like a product or service rather than as a brand delivering a product or service. Not thinking like a brand will eventually cause you to fail in the long run.

Your brand is not an afterthought; it's an integral part of your business. From the moment you begin, dedicate the same energy and ambition to building your brand as you do to developing your product or service.

Investors don’t fund products or the founder’s salary; they invest in the future profitability of the brand.