She only loved two things.

One of my favorite movie quotes is from “500 Days of summer”:

“She'd only loved two things; The first was her long, dark hair. The second was how easily she could cut it off. And feel nothing”

AI is incredible at generating content at a vast scale in lightning speed. The tools are becoming easier and more accessible to more and more people.

You don’t even have to write your own prompts. You can just ask your favorite language model to make them for you.

Through 2024, its use has become widespread, and in 2025, its role in communication, and visual creation in brand development will accelerate even further.

It’s exciting, fascinating, and almost unbelievable. And It will never, ever go away.

But here’s the catch: when everyone uses the same tools and prompts in similar ways to solve the same branding challenges, the output will eventually be the same.

On the bright side, nothing will look terrible anymore, as AI will mask any lack of skill or talent.

The downside. Most things will now look, feel, and communicate above average, making it harder than ever to separate mediocre work from true brilliance.

This is because all AI lacks one critical ingredient: emotional intelligence.

It doesn’t understand cultural context, nuance, or the emotional triggers that connect with people on a human level. That’s where you come in. And no, I don’t mean copying and pasting AI-generated answers into your prompts.

You have to bring yourself into the process. Your skills, your experience, and your unique story. You have to use the thousands of hours spent living, learning, failing, and trying again.

The joy and pain of falling in and out of love, the moments of triumph, and the lessons from a heartbreak.

Because that is what everything is about: emotions, how things feel. The story of a boy who meets a girl is in everything.

Cutting off your hair should make you feel something.

Unless you are a machine.