Realize it or not, you are one already. Every action you take, every interaction you have, and every impression you leave contributes to how others perceive you.

Around 20% of new businesses shut down within the first year, and about 50% within the first five years.

People are mostly preoccupied with their own lives and concerns. Your business might capture their attention briefly, perhaps only once, at best. In that instant, in the blink of an eye, you must make an impression that sticks. If you don't, the opportunity is gone.

One of my favorite movie quotes is from “500 Days of summer”: She'd only loved two things; The first was her long, dark hair. The second was how easily she could cut it off. And feel nothing.

Without ambition and vision, you’ll go nowhere. That burning flame and bright light within you is essential. Because it’s going to hard. But never mistake a goal for a strategy.

Most people, even clients, associate a brand with what they see and recognize. Usually, it’s the logo, typography and colors. Unfortunatly, that’s where it stops for the vast majority. Job done.

Business and brand strategy is a craft. It´s a unique process of thinking and executing every single time.
Do you have the talent?

Loyalty to brands doesn’t exist as an unconditional or permanent state. It’s a dynamic and evolving relationship you have to nurture.